The cruise lines are continuing to innovate to attract people to their ships. In the mass-market, they do this by building bigger ships with more attractions that are akin to an amusement park. These attractions are great for people travelling with children, or for those looking for a cheap getaway.
At the higher end of the market, we are seeing different trends. In some cases, cruise lines are doing different routings, and calling in on bucket-list destinations to attract people to their ships. Other cruise lines have created themed cruises.
Here are some of the theme trends we’ve noticed lately.
Wellness themed cruises – A few months ago, I wrote about the arrangement that Seabourn has with Dr. Andrew Weill. It appears as though other cruise lines have also identified wellness as a theme that can get people on board their ships. If you want to learn more about health, nutrition, meditation, exercise, then these cruises might be for you.
Example: AmaWaterways has recently added “wellness hosts” on their river ships. The hosts lead free stretching, jogging and resistance workouts every morning and afternoon, guide discussion groups on healthy eating and relaxation techniques, and offer complimentary classes such as yoga, Pilates, tai chi and circuit training.
Golf – For those who love the links, a golf-themed cruise would hold some appeal. Not only do you get to visit some golf courses in places you’ve likely never been, but they also have PGA coaches, and golf celebrities on board for you to hobnob with.
Example: Azamara’s Golf Voyages include 3-6 rounds of golf on each itinerary. Specialized staff on board and ashore arrange everything from daily pairings and competitions to social events and handling your golf clubs which you’ll find set up at each course awaiting your arrival from the ship.
Music – If you love big-band or jazz, there are cruises that will cater to your musical tastes.
Example: Silversea offers opera-themed cruises in 2018 and 2019, giving aficionados a unique opportunity to deepen their knowledge and passion. Talented artists from Accademia Teatro alla Scala will give performances, lectures, and Q&A sessions, and you’ll have the unique opportunity to mingle with the singers at a signature cocktail party.
Cuisine – It used to be that any cruise was an extraordinary culinary experience. On the small-ship lines, this is still very much the case, but Culinary themed cruises go a step beyond and feature celebrity chefs and sometimes have cooking classes on board for people to participate in. If you’re a “foodie”, then there are lots of options for you.
Example: Oceania’s has specific sailings where you can join Master Chef Jacques Pépin, Oceania’s Executive Culinary Director, on a cruise that feature exclusive signature menus, heartwarming lectures, and cooking demonstrations.
Magic – It is true there a few different ships called the “Magic”, but that’s not what I’m talking about here. These themed cruises are about the stage craft of magic. If you’re a budding magician, or just someone who appreciates this type of performance art, then these cruises might be worth checking out.
Example: Crystal has a well-established partnership with Magic Castle, where magicians come aboard specific sailings to entertain with remarkable, mystifying performances featuring sleight of hand and illusions.
Planning a Cruise? I’d love to help! Click here to get in touch today.
I look forward to hearing from you.
Sue Bradley
Sue Bradley
