The media is already jammed with reviews of the past year, and predictions for the next year, so I write this with some reservation. However, based on trends we’ve seen in the past several months, and new innovations and announcements from our cruise partners, I thought it might be interesting to offer our perspective on what we see as trends for 2020 and beyond.
One thing there is no denying is the incredible growth of the cruise industry in the past several years. That continued in 2019, and is projected for 2020, where we see year over year growth in the high single digits. The cruise industry has almost doubled in size in the past decade. It seems that people really like to travel by ship!
That growth, however is not equally distributed, and here are the trends we see as we move into 2020:
- Environmental Sustainability. As a whole, the cruise industry does not have a stellar reputation for their environmental practices. Look for this to change significantly in the coming months and years. Most cruise lines have already made some moves to reduce waste and recycle. Hurtigruten is leading the pack with the elimination of single use plastics, and the debut of the world’s first hybrid cruise ship. We participated in the North American inaugural voyage – here’s a video link of our experience: https://youtu.be/1L_ByDqhGR0
- Cultural Sustainability. The cruise lines have figured out that many us of don’t like to be amongst 25,000 cruise passengers disgorging into small towns with only a few hundred permanent residents. Many cruise guests are looking for more authentic experiences where they can participate in the local culture without overwhelming it.
- Expedition Cruising. We are still at the front end of the curve with this type of travel, and as travellers run out of Caribbean Islands and Mediterranean ports to visit, they are looking to visit more remote areas of the planet such as Antarctica and Galapagos. Many cruise lines are investing heavily in this trend to meet projected demand. For example, Viking Cruises recently announced it is launching 2 new expedition ships in 2022 (bookings are currently limited to past Viking guests, with general sales opening in early 2020).
- Communication Technology on Board. The jokes about how slow internet connectivity is on cruise ships are not all that funny if you really need to connect. The cruise lines are running to play catch-up, and it will only get better. Princess promises internet speeds fast enough to stream video on its ships that have been upgraded to Medallion class. The other cruise lines will be sure to follow suit.
- Overnight Stops. We are seeing more and more cruise itineraries that include port stops longer than 8 hours, satisfying demand to experience more of what these ports have to offer, including during the evening.
- Small Ship Cruising. This transformation has been occurring for a few years now, but we get more and more requests for ships with 1000 guests or fewer. There will always be a market for the cheap vacations with 4000+ passengers, but a growing segment of travellers is making it very clear they will pay more to be on a ship with fewer guests, more inclusions, and a higher quality of food and service. We see Seabourn as leading the pack with this trend.
- River cruising. About half of the cruises we book now are on rivers. This trend has been occurring for a few years as well, but we see no signs of it slowing. People really like the cultural immersion that you can only get on a river ship, as well as being able to visit ports not accessible to ocean vessels.
So cruising has come a long way since the 1970s when the Love Boat was cruising up and down the Mexican Coast from LA (although that itinerary is still very much available).
We continue to see cruising get cheaper on the mega-ships as they pack more people on board to drive the costs per passenger even lower. Our clients have largely trended the other direction, towards small ocean ships, river ships, and more unique, authentic, and higher quality experiences.
We’ll continue to look for new products and experiences to share with you into 2020 and beyond, but hopefully the above has given you a few ideas for your next vacation.
Happy New Year to all.
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I look forward to hearing from you.
Sue Bradley