One of the cruise industry executives commented to us recently how much she appreciated our “media presence”. This was a sincere compliment, and I tried to accept it graciously, but I was taken off-guard by the term “media presence”.
We are literally a mom & pop shoppe. There is Bob and me, along with some admin support. We certainly don’t have a PR department or a media section.
For those of us who grew up in the 60s and70s, the idea of “media” was about large newspapers, periodicals, and broadcast television. This is no longer true. In the 21st Century, ‘media’ is about regular blogging, posting on social media, and contributing on YouTube.
We do a reasonable job of trying to connect with our clients and readers once a week by email. Occasionally we get busy and miss a deadline, but we’re generally pretty consistent.
For the record, there are lots of media services out there that offer to write our stuff for us and distribute it via multiple media channels. We don’t like that idea very much, so everything we post is written by Bob and me.
We post regularly on our Facebook page, and if you use Facebook and are not already connected with us, then here’s the link: https://www.facebook.com/PamperedCruiser
We are certainly not on all the social channels, and we get regular feedback that we need to be more active on Instagram and Twitter so we can attract more Millennials to our business. We’ll probably work on improving our presence on such channels at some point, but we really like dealing with people in our own demographic: 55 – 75+ year-old people who are curious about the world and want to get out and explore it as much as they can for as long as they can.
The one media channel we have been working especially hard on improving our presence is YouTube. We personally do many of the trips that we book our clients on, so we try to document these trips with short videos. We now have over 50 videos posted and will continue to add stuff regularly.
If you’re looking for the flashy, highly produced videos, I would refer to you the individual cruise lines’ websites. If you want to know what these trips are like from the perspective of normal people (not the models on the professional videos), with video footage taken with an iPhone, then our videos might be of interest.
Here’s a link to our YouTube homepage. There is a “subscribe” button (top right) there if you want to be notified when we post new videos. If you click on “Playlists”, you can see the series of videos from various trips we’ve taken.
www.youtube.com/ThePamperedCruiser
So, we’ll continue to blog regularly with original content written by us and document our trips as they occur via YouTube.
I guess we DO have a “media presence”!
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If you’re planning a trip, I’d love to help! Click here or call 800-876-0168 to get in touch today.
I look forward to hearing from you.
Sue Bradley