This headline may appear to be a bit self-serving, but indulge me for a moment. About 25,000 people read our posts every week, and amongst that list about 2% become clients. Believe it or not, this is actually a very high rate, but amongst the other 98%, there are some people that buy into the fallacy that it is better to deal with cruise lines and land-tour operators directly.
This error is an easy one to make. If you’re booking rental cars, 3 or 4 star hotel rooms, or economy airline tickets, the best price is usually directly with the vendor. Cruises, land-tours, and higher-end hotels are different. Here’s why:
- You’ll never get a better price by going direct. For cruises and packaged land tours, there are no circumstances where you’ll get a better deal by going direct to the vendor. This is counter-intuitive, because the airlines and some hotels definitely offer better prices for direct bookings.
- We get additional amenities. Yep… that’s right – there is no cost advantage to going direct, and in most cases, we can get you additional on board credits or perks NOT available to you if you book direct.
- You’re supporting a small business. Small business is the engine of the economy, and the largest creator of jobs. I enjoy my trips to Costco as much as anyone else, but they aren’t sponsoring your kids’ soccer team. If you can support a small business, AND it’s not going to cost you anymore to do so, it seems like a win-win.
- We’re real people. You talk to the same person… not who’s on shift in the call center.
- You’ll get better advice. If you call cruise lines direct, the agents are well trained to sell THEIR product. We deal with all the cruise lines, so we can offer alternatives so you can make the best decision for you.
- Good travel advisors actually travel. We’ve travelled with all the brands we sell, and we’ve been to most of the destinations we send people to. The big call centers are full of well-trained employees, but they typically don’t travel very much.
Some people who read our posts every week, already have established relationships with a travel advisor that they really like and trust. Keep dealing with them – my purpose here is NOT to poach business from other advisors. My purpose IS to inform those dealing directly with cruise lines and land-tour operators that they would be better served dealing with us, or another good travel advisor.
Here are some other considerations for dealing with an advisor:
- Fees: Some agents charge fees, but we prefer not to. We choose to only sell products we know really well, so it doesn’t require hours of research to put a proposal in front of clients. For custom itineraries (which is something we don’t typically do), these often require a great deal of advance research and you SHOULD expect to pay a fee to an advisor who knows your desired trip plans well.
- Professional Service: You might be surprised to learn that we know several travel advisors who were lawyers or MBAs in their previous careers (this includes both Sue and Bob). The attention to detail, and approach to advising clients can be very similar to legal or other professional service providers.
- Option Shopping: We occasionally get an inquiry from someone new, who will consume a bunch of our time and then decide to book elsewhere because they can’t get over the misconception that it’s cheaper. Putting aside the ethical considerations of coming to us for advice, and then using that advice to book elsewhere, those people also lose on the additional amenities I mention above.
- Agency Transfers: We regularly get calls from people who booked a cruise directly with the cruise lines in the past couple of weeks, and they stumble across one of our information pieces, YouTube videos, or our Facebook page. We can still help you. The rules vary slightly between cruise lines, but we can move a direct booking over to our agency, and offer you additional amenities.
Cases where you should book direct
- Air: If you’re not dealing with a cruise line’s air department, you should never abdicate control of your air arrangements. There are multiple micro-decisions that YOU should make, and adding an agent inserts an unnecessary third party.
- If You Require an Instant Response: If you’re one of those people who wants to be able to phone at any time of day or night and have someone available to pick up immediately and answer questions about your trip, you’d be better off dealing with a call center. Much like the lawyers we discussed above, we work on several files at once, and like to be prepared when we meet with you, so we work best when we set up phone appointments. You will find most professional travel advisors to be the same.
Today’s Travel Opportunities
Hawaii with Explora Journeys
For those who love sea days, this voyage is a great opportunity to try out this exciting new cruise brand (and you only have a long haul flight in one direction!)
- Vancouver to Honolulu, departing April 18, 2024 for 11-nights.
- After leaving Vancouver, visit Hilo (overnight), and then Honolulu (overnight).
- If you’d like to extend your stay in Hawaii, it’s very easy to get between the islands.
- Prices from $5300 per person for a 375 square foot Veranda Suite. Includes all taxes and fees, an open bar, gratuities, and wifi on the ship.
- Due to our exclusive arrangement with Explora Journeys, we can also get you a $600 Journey Experience credit.
Oceania ‘Extraordinary Savings’ Sale
If you follow us on Facebook, you know we’re on board Oceania’s brand new ship, Vista, this week, previewing the ship with other industry insiders before next week’s Maiden Voyage.
We LOVE Oceania’s onboard experience!
Oceania is currently running a couple of very good promotions and the one I want to tell you about today is their “Extraordinary Savings” promotion. Please click this link for a list of applicable sailings (all for travel in 2023)… the prices are indeed extraordinary:
Uniworld: Basel to Amsterdam for 11-days departing September or October 2023:
- Visit Basel (overnight), Strasbourg, Speyer, Frankfurt, Oberwesel, Cologne, Arnhem, Harlingen, Amsterdam (overnight)
- Window Rooms from $2999. French Balconies from $4299 per person. (Represents a savings of $1500 each).
If you’d like to see what else Uniworld has on offer, here’s the link: https://pamperedcruiser.uniworld.com/us/current-offers/2023
Recently booked a Viking Cruise?
Viking makes it really easy to book direct, either online or by phone. Our clients worry that if they book online, that they’re cutting us out, but if you let us know after you’ve booked, then we can still help you with your reservation.
We’ll check over your booking to make sure you’re getting the best possible deal, and we will also add some onboard credits that are not available on direct bookings.
We can add at least $100 per person onboard credit to any direct Viking reservation made in the last 60 days.
We also have access to unadvertised promotion codes you may not be aware of. Depending on the exact situation, these promotion codes can save you money and/or get you extra perks.
There is never a situation where you’ll get a better deal by booking directly with Viking (or any other cruise line). We have access to all the same prices and special promotion codes… and we can always add something above and beyond what you’d receive by booking directly with the cruise line.
Also, in case you’re wondering, there is NO fee to work with us. We get paid commission by the cruise lines after our clients travel. So, please get in touch to let us know about your existing reservations (including those made while on board).
Have something to say about this?
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If you’re planning a trip, I’d love to help! Click here or call 800-876-0168 to get in touch today.
I look forward to hearing from you.
Sue Bradley